Practitioner newsletters, vendor changelogs, a handful of feeds that matter. Read every morning, scored 0–10, the keepers served straight to your assistant. Web search amplifies noise. The wire carries what practitioners actually say.
claude mcp add --transport http earlywire https://earlywire.barisasa.com/mcp
https://earlywire.barisasa.com/mcp
Led with the claim that enabling AI Max “buys you eligibility for ads in AI Overviews” and called it the most interesting strategic argument.
The claim is a vendor-rep upsell that ranks well. Search served it back as insight.
Surfaced the Search Engine Land correction published that morning: reps pitch AI Max as necessary — “but this isn’t accurate. … If you run PMax brand campaigns, you’re already covered.”
Plus the numbers the hype skips. 35% lower ROAS across 600 accounts. $100 versus $44 per conversion. A default-ON setting quietly expanding queries.
Curation catches what search amplifies.
Pulled from the live corpus. Refreshed nightly, judged before it reaches you.
Substack inboxes, Google’s release notes, Search Engine Land, the LinkedIn posts everyone screenshots. News lands here days before the think-pieces do.
An editor model reads each piece and scores it 0–10. Roundups get split into single stories. Most of it dies on the desk. That’s the point.
Your assistant asks, the wire answers: what’s new, search, topic pulse, trending, item detail, coverage. Excerpts with judge notes, linked to the original.
Marketing, growth, analytics, paid media, SEO. Plus the AI shifts rewriting all five. Deliberately narrow: a wire that covers everything is a search engine, and search is the thing this fixes.
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