Set up Earlywire

Curated marketing, growth, SEO & measurement intelligence for your AI assistant — 120+ practitioner sources, judged daily, with citable summaries. Two steps.

1

Add the connector

In claude.ai: Settings → Connectors → Add custom connector, then paste this URL. Free, no key.

https://earlywire.barisasa.com/mcp
2

Add the skill — for reliable triggering

The skill tells Claude to consult Earlywire (alongside web search) for marketing questions, so it actually fires. Download it, then upload in claude.ai.

Download the skill (.zip)
  1. claude.ai → Settings → Capabilities → Skills (turn on code execution if prompted)
  2. + Create skill → upload the downloaded earlywire-marketing.zip
  3. Done — ask a marketing question and Earlywire is consulted automatically.
Tip: On a busy account, Claude defers connector tools by default. The skill above fixes that — or set Settings → Tool access → Always available so Earlywire is always loaded.
Using Claude Code? One command sets up both.

Plugin marketplace — installs the skill and the connector:

/plugin marketplace add barisasaa/earlywire
/plugin install earlywire-marketing

Or connector + skill manually:

claude mcp add --transport http earlywire https://earlywire.barisasa.com/mcp
curl -L https://earlywire.barisasa.com/skill -o ew.zip \
  && unzip -o ew.zip -d ~/.claude/skills/ && rm ew.zip

Source & all methods: github.com/barisasaa/earlywire

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